UNICEF has brought out an interesting "go with out your phone" app. How does it work? Users download the app and open it…for every 10minutes the user doesn't "tap" or use their phone, the sponsor behind this project, Giorgio Armani, will donate the equivalent of one day of clean water to a child in need. The campaign is similar to World Vision's "40 hour famine" – in that it asks users to give up something they cherish in order to support the fight against poverty.
We like projects with a social sway. Especially when they allow (or enforce) you to be more social. The "cell phone nullifier" from Polar Beer lets you to do just that.
Last week, DHL's competitors got royally punk'd. Check it out here.
Today is an especially happy Friday. Happy Long Weekend!!
